"eBook ISBN","Title","Subtitle","Authors/editors","Copyright year","Edition","DOI","Price (EUR)","Additional info"
"978-3-663-09099-1","Vergleichende Werbung","Theoretischer Bezugsrahmen und empirische Untersuchung zur Werbewirkung","Angelika Wiltinger",2002,"1","https://doi.org/10.1007/978-3-663-09099-1",168,""