"eBook ISBN","Title","Subtitle","Authors/editors","Copyright year","Edition","DOI","Price (EUR)","Additional info"
"978-3-663-08025-1","Erfolgreiche Führung von Medienmarken","Strategien für Positionierung, Markentransfers und Branding","Carsten Baumgarth",2004,"1","https://doi.org/10.1007/978-3-663-08025-1",168,""