"eBook ISBN","Title","Subtitle","Authors/editors","Copyright year","Edition","DOI","Price (EUR)","Additional info"
"978-3-663-07856-2","Praxisorientierte Markenführung","Neue Strategien, innovative Instrumente und aktuelle Fallstudien","Brigitte Gaiser; Richard Linxweiler; Vincent Brucker",2005,"1","https://doi.org/10.1007/978-3-663-07856-2",399,""