"eBook ISBN","Title","Subtitle","Authors/editors","Copyright year","Edition","DOI","Price (EUR)","Additional info"
"978-3-658-32510-7","Ganzheitliche Markenpositionierung","Erfolgreiche Markensteuerung durch richtige Positionierung im Marketing-Mix","Barbara Kallweit",2020,"1","https://doi.org/10.1007/978-3-658-32510-7",23,""