"eBook ISBN","Title","Subtitle","Authors/editors","Copyright year","Edition","DOI","Price (EUR)","Additional info"
"978-3-658-11968-3","Internationale Markenstrategien","Erfolgswirkung der Markenstandardisierung auf den Markenwert","Michael Müller",2016,"1","https://doi.org/10.1007/978-3-658-11968-3",220,""