"eBook ISBN","Title","Subtitle","Authors/editors","Copyright year","Edition","DOI","Price (EUR)","Additional info"
"978-3-658-02715-5","Gestaltung komplexer Markenarchitekturen","Die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen","Christopher Kanitz",2013,"1","https://doi.org/10.1007/978-3-658-02715-5",210,""