"eBook ISBN","Title","Subtitle","Authors/editors","Copyright year","Edition","DOI","Price (EUR)","Additional info"
"978-3-322-82539-1","Handbuch Marketing-Kommunikation","Strategien — Instrumente — Perspektiven. Werbung — Sales Promotions — Public Relations — Corporate Identity — Sponsoring — Product Placement — Messen — Persönlicher Verkauf","Ralph Berndt; Arnold Hermanns",1993,"1","https://doi.org/10.1007/978-3-322-82539-1",406,""