"eBook ISBN","Title","Subtitle","Authors/editors","Copyright year","Edition","DOI","Price (EUR)","Additional info"
"978-3-319-11815-4","Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era","Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference","Michael W. Obal; Nina Krey; Christian Bushardt",2016,"1","https://doi.org/10.1007/978-3-319-11815-4",400,""