"eBook ISBN","Title","Subtitle","Authors/editors","Copyright year","Edition","DOI","Price (EUR)","Additional info"
"978-3-031-94665-3","B2B Brand Management","Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence","Philip Kotler; Waldemar Pfoertsch",2025,"2","https://doi.org/10.1007/978-3-031-94665-3",80,""