"eBook ISBN","Title","Subtitle","Authors/editors","Copyright year","Edition","DOI","Price (EUR)","Additional info"
"978-1-137-51045-7","Capture the Mindshare and the Market Share Will Follow","The Art and Science of Building Brands","L. Gill",2013,"1","https://doi.org/10.1007/978-1-137-51045-7",70,""